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How To Write a Killer Sales Letter

by Eric Fields

When writing a sales letter there are certain rules you should follow. Your main goal when writing a sales letter is to catch your readers' interest.  Before you begin to write your sales letter, research your target audience. Learn what their common needs and problems are.

Now let's continue to the content of the sales letter.

Your headline is key. Go through newspapers, and other ads to see what headlines strike you as effective. You want your headline to jump out at the reader. Your headline should also point out how it will benefit your reader. For instance " 10 ways you can make 1 million in a year." That is an example of striking headline. Or " Learn how my red monkey makes 15 grand a month".

Next you need to arouse curiosity in the first couple of sentences of the letter. Then you must show how your customer will benefit from your product or service. Remember to explain how your customer will benefit not how you will benefit. This is where most sales letters go wrong, they fail to convey the benefits of the product to the customer.

Next establish credibility with your customer. Give your experience and/or customer testimonials. Always offer a full money back guarantee, it shows that you have confidence in your product or service.

Here are some other things to keep in mind when writing a sales letter.

  • Place a date on the letter so the offer is always is current and not backdated. 

  • Next add a limited time offer, like a bonus for the first 100 buyers or a discount for the first 24 hours. Always make sure you take your limited time offer off the shelf, after the offer expires.

  •  Lastly write the sales letter as if you are directly speaking to one person.  Do not write the sales letter as if you are speaking to a group of people.

About the Author: This article was written by Eric Fields.